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BITCHES ONLY.

March 19, 2014

holy hell, please excuse our two week vacation from blogging.  we've been incredibly busy getting together all of our new products for the next couple of months & believe us, you're going to effin love it.  getting to our post now, let's talk about our newest phrase for effin shop, bitches only.

our meaning of "bitch" differs from the term that is usually directly negatively at someone. we are simply using the term in a humorous tone. the word bitch to us is a strong woman. a woman who has confidence, but isn't cocky.  someone who is wild, yet poised. a woman secure when she's with her man & secure when she's not.  a woman who radiates happiness because she's a beautiful person on the inside & out. & most importantly, someone who runs her own life full of passion & drive.

in today's day, it is hard to maintain all of those traits in every testing situation, so we've decided to make a continual reminder for you all & ourselves by adopting the phrase "bitches only." as effin's newest tagline.  we know all of you have that inner bitch in you.  get her a new outfit & let your confident, beautiful self out. own it bitches.  

bitches only. 

XO




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